What Is RevOps-as-a-Service? (and why it’s exploding among SMBs)

There’s a quiet revolution happening in revenue operations.

And it’s not coming from a shiny new CRM feature or the latest sales enablement tool. It’s coming from how SMBs are choosing to resource revenue execution. 

Enter: RevOps-as-a-Service. 

More and more growing businesses are choosing to outsource their revenue operations to embedded specialists rather than building in-house teams from scratch. Why?

Because they need clarity, consistency, and control, without the overhead of hiring full-time RevOps professionals. 

Let’s unpack what this actually means and why it’s gaining traction fast. 

So, what exactly is RevOps-as-a-Service? 

At its core, RevOps-as-a-Service is the outsourcing of your revenue operations function. Everything from CRM hygiene and reporting, to sales process optimisation and automation, to a dedicated team or partner. 

Instead of trying to hire and manage a RevOps expert internally, you work with an external team (like SHIFT) who embeds within your business and handles the heavy lifting. 

• Think: sales reports that actually reflect reality

• Think: CRMs that don’t make your team want to throw their laptops

• Think: cleaner handoffs between marketing, sales, and customer service

• Think: the daily GTM rhythm actually…working

Get clarity for your business with our free RevOps Guide for SMBs →

Why SMBs are moving fast on this 

Most SMBs don’t have the luxury of operations teams behind their revenue process.  High cost, specialist marketing, sales and customer service resources are bogged down performing the administration ontop of what they are paid to do. But you still need the results along with outcomes: 

• Clean data to forecast with confidence 

• Automation that reduces human error 

• Dashboards that guide decisions, not confuse them 

• Sales and marketing teams that aren’t stepping on each other’s toes 

That’s where RevOps-as-a-Service shines, it brings operational discipline without adding headcount. 

Signs your business is ready for outsourced RevOps 

• Junk CRM data bloats pipelines, skews forecasts, and drives costly clean-ups

• Sales blames marketing, marketing blames sales 

• You’re growing, but the systems are lagging behind 

• You’re spending too much time managing tools instead of growing revenue 

Why SHIFT built RevEngine for SMBs

We built RevEngine (our RevOps-as-a-Service) to give Australian SMBs access to a plug-and-play RevOps function. One that’s scalable, embedded, and focused on actual outcomes, not just tools. 

It’s RevOps, without the full-time hire. It’s momentum, without the overhead. 

If you’re scaling now and need operational muscle to support your growth, grab the RevOps Guide for SMBs here. It’s a simple, punchy walkthrough of how to fix the most common revenue roadblocks, today. 

⚙️ Revenue doesn’t run on autopilot, but RevOps gets you close.

SHIFT Advisory’s RevOps-as-a-Service keeps your funnel clean, your data sharp, and your team firing.

👉 See how RevOps-as-a-Service can scale your growth - reach out today