Fractional CRO
CRO-as-a-Service
Our Fractional CRO service gives small and growth-stage businesses access to an experienced revenue leader embedded within their team on a part-time, as-needed basis. It’s executive-level revenue leadership that provides focus, accountability, and growth without the cost of a full-time hire.
Revenue Leadership When you Need it
CRO-as-a-Service for SMBs
Acting as your on-demand Chief Revenue Officer, our Fractional CRO will take full ownership of your go-to-market (GTM) strategy and execution, aligning sales, marketing, and customer success to drive results. This approach sharpens strategy, strengthens execution, and optimises revenue performance across your business.
How a Fractional CRO Can Help
Align Teams
Clarify the Customer Journey
Bring sales, marketing, and customer success together under one strategic GTM plan.
Map and optimise the path from lead to loyal customer for predictable growth.
Streamline Revenue Processes
Drive Accountability
Optimise lead-to-cash and operational workflows to remove friction and boost efficiency.
Hold teams to results with training, enablement, and performance management.
Improve Forecasting
Enhance pipeline visibility and forecasting accuracy for confident, data-driven decisions.
What to Expect when you Engage a Fractional CRO
Engaging a Fractional CRO means embedding senior commercial leadership directly into your business without the full-time overhead. From day one, they work alongside your team to assess current revenue performance, identify bottlenecks, and design a clear path to scalable growth. Expect a hands-on partner who brings structure, accountability, and rhythm to your GTM motion leading the strategy, not just advising on it.
Flexible Engagement that Fits Your Business
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Engage from as little as one day per month, scaling up as required
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Adjust involvement to match changing business priorities and peaks
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Access experienced leadership without full-time cost or commitment
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Tailor scope and budget to fit your growth stage
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Maintain leadership continuity when teams are stretched or transitioning
Strategic Impact Across Teams and Operations
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Optimise pricing, positioning, and growth strategies
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Align sales, marketing, and customer success under one GTM plan
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Implement SHIFT’s proven GTM and RevOps frameworks
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Improve decisions with data-driven insights and forecasting
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Drive accountability and consistent execution across functions
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Remove process bottlenecks to accelerate performance
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Mentor and enable your team for lasting capability growth
What Our Clients Say
Nathan Knox
Spirit Technology Solutions
Working with Shift Advisory has been crucial for scaling our business. Their team provided us with invaluable insight and strategic guidance that helped us navigate complexity in our existing operation, along with identifying new opportunities to scale our growth.